Photokina Adds International Buyers Lounge

Photokina Adds International Buyers Lounge


Time is money, especially when visiting international trade shows. The aim is to hold as many discussions as possible in the shortest time, to make new contacts and at the same time gain as comprehensive an overview of the latest sector trends and products as possible. With the International Buyers Lounge, which is located in the Europasaal of the Congress Center East, photokina is offering a special service to trade dealers from all over the world. Show organizers claim that this exclusive meeting point will offer all the support you need to make the most of your trade fair visit. The International Buyers Lounge is supported by, among others, the Federal Association of the Technical Retail Trade (BVT), which represents the interests of all specialist trade groups that sell digital imaging products.

Every day, even before the fair opens, dealers can prepare here thoroughly for their visit to the trade fair. The services offered include detailed trade fair information, specific product details, solutions to individual problems and access to special databases and the Internet. For example, GfK Marketing Services will be offering ENCODEX. This electronic database not only contains master data for products but also features a new product catalogue that provides access to a comprehensive range of imaging products at the touch of a button. Competent hostesses will help visitors to use the database and tool.

The services also include a free nutritional breakfast from 9 a.m. to 10 a.m. at the free welcome desk, and a comprehensive information package containing the photokina catalogue, a fair information publication, and information on products and innovations. “The International Buyers Lounge therefore presents international resellers with the ideal starting point for a successful day at the trade fair. The range of services it will offer make the center a perfect meeting point, even during the day. Away from the hustle and bustle of the trade fair, dealers can find up-to-date information, prepare for their next meeting and receive help from the friendly hostesses when it comes to making new business contacts or coordinating talks with business partners. The International Business Lounge acts as a sort of back office for its users: The trade dealers receive all the support required to guarantee an effective trade fair visit,” show organizers said in a released statement.

They added that there is also the convenience aspect. A meeting area encourages in-depth discussions, while anyone interested in conducting confidential talks can use the available conference rooms free of charge. Trade fair visitors are able to unwind and recharge in a quiet lounge. In addition, massage chairs in the wellness area help fair participants relax from strenuous fair business.

The International Business Lounge is open exclusively to registered trade dealers. Registration can be carried out at the fair or in advance on the Internet. As of now, registration is especially fast and convenient via the photokina customer portal at Trade visitors who register in this way can avoid the delays associated with registering and buying tickets during the fair, and instead proceed straight to the exhibition areas.

The International Business Lounge, which is located in the Europasaal of the Congress Center East, is open daily from 9:00 a.m. to 7:00 p.m. ó in other words, from one hour before the start of the fair until one hour after it has closed.