Pic Biz Podcast: The Experience is the Product

Pic Biz Podcast: The Experience is the Product

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Check out our latest podcast at www.picturebusinessmag.com to listen to Peter Merholz, president of consulting firm Adaptive Path, explain how designing your store with the “user experience” in mind can give your location the edge on some of the big box retailers. With the concept of “Experience-based Retailing” gaining steam today, Merholz thoughtfully examines this idea and speaks to how the independent retailer can win at this game. Check it out.

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