San Francisco, CA—Polaroid’s Polamatic photography app, which combines digital photo effects and showcases them in the frame of the Polaroid classic border logo, is available for Android devices through Google Play for $1.99.
Polamatic combines the camera technology available in today’s mobile devices with the classic look of an instant Polaroid picture. With the app, users can shoot a picture or use an existing one from their photo library, add one of 36 frames in the Polaroid classic border logo format, apply a choice of 20 filters, write a caption on the white border and share their retro photo across multiple platforms.
The Polamatic app was first released for iOS in May 2012. Today’s release is compatible for Android versions 2.3.3 (Gingerbread) and above, giving users across over 2,700 devices access to the Polamatic app.
“The Polamatic app allows Polaroid to bring the instant picture look and feel everyone loves and remembers to today’s mobile device user,” said Scott W. Hardy, president and CEO of Polaroid. “There is something nostalgic about holding a picture framed by the iconic Polaroid classic border, and we are bringing that feeling to the digital world. Now that the Polamatic app is available for iOS and Android, everyone can easily capture their favorite image, edit it, apply the Polaroid classic border logo treatment and share it quickly and conveniently on all their favorite social media networks.”
Offered by Appadana Development, an authorized Polaroid licensee, the Polamatic app is designed to introduce a new generation of photography enthusiasts to the iconic Polaroid classic border. In addition, the app provides control of flash, grid and front or rear cameras, and it provides an output resolution of 2,282×2,271 pixels.
“You can bring back all of the magic of Polaroid pictures on your iPhone or iPad, and starting today across hundreds of Android phones and tablets,” added Appadana Development’s Dana Shakiba. “Polamatic makes your pictures come alive with classic Polaroid style.”
The 36 classic Polaroid borders available on the app are not computer generated; instead, they are scans of new, used and vintage frames in the Polaroid classic border logo format. The app also features 20 photo effects so users can apply a number of color and tone adjustments to their pictures. And they can add a customized caption at the bottom of a Polaroid image by choosing one of the 24 fonts and additional text customization settings.
The Polaroid pictures can be saved to a gallery and shared via Instagram, Facebook, Twitter, Flickr, Tumblr or e-mail. polamatic.com