Recent research from InfoTrends confirms that consumers between the ages of 18 and 24 (young adults) represent a promising opportunity for the online photo services market.
While less than 50 percent of the general population reported uploading photos to an Internet site in the past 12 months, over three quarters of female young adults and 64% of male young adults reported doing so. They also uploaded a higher percentage of their digital photos to the Web than the total population.
InfoTrends’ document entitled Online Photo Services End-User Research: 2009 provided a detailed look at the use of online photo services, including social networking sites and traditional photo sharing/printing sites. Now, InfoTrends has created a report that focuses on this important 18 to 24 year old age demographic, entitled Spotlight on Young Adults: Online Photo Services
Alan Bullock, an Associate Director at InfoTrends commented, “We have consistently found that young adults are very photo-active, with the Internet driving much of that activity. What makes this consumer segment unique is that they use photography as a form of communication, and their behaviors differ significantly from others as a result.
“The key to gaining access to this active market segment is learning about their attitudes, perceptions, and preferences and delivering products and services that cater to their specific needs,” continued Bullock.