Service Rules the Day

Service Rules the Day

905
0
SHARE

A new Harris Interactive study has respondents citing “outstanding service” over “lowest price” or “best quality” as a reason to choose one competitor over another. By the same token, 68 percent of the 2,551 adults surveyed nationwide say that a bad customer service experience will cause them never to return to a particular company. 90 percent of respondents report negative experiences with companies, and reactions to that service include swearing, shouting, crying and getting headaches. 71 percent believe that poor customer service resulted from poor staff training. And 68 percent of those surveyed describe a company’s ability to resolve an issue on first contact as a primary requirement for their satisfaction.

NO COMMENTS