“In the last eight months, we’ve seen a huge shift in the [headphone] business towards earbuds. I think the color Nano’s influenced the whole industry. Now, we sell ‘color buds’ in all the iPod colors….We’ve stayed away from Bluetooth because those products have such a high return rate. It’s 30-40 percent for retailers! We wait until products are consumer-friendly and idiot-proof.”
-Gordon Tetreault, Director of Accessory Product Sales & Marketing for Maxell
