“Retailers are the ones who can drive the realization that digital images are not going to last forever on hard drives. I think people are ready to be smarter about storage, and to invest in other options. We saw the use of external hard drives for picture storage grow from 13 percent to 20 percent in the last year. 47 percent of [digital photo enthusiasts] are storing on CD.”
-Liz Cutting, Senior Imaging Analyst for the NPD Group
