Shop Talk: Mark Smith, Executive VP of Marketing, AnchorFree

Shop Talk: Mark Smith, Executive VP of Marketing, AnchorFree

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“More and more shoppers have wireless devices on them when they walk into a store. iPhones, for example, detect wireless networks and connect very seamlessly to them. This [AnchorFree’s advertising service on Wifi networks] will be an emerging platform for retailers to have a captive, persistent relationship with consumers on these devices.”

-Mark Smith, Executive VP of Marketing, AnchorFree

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