On redesigning a showroom: “Retailers have to be open to the investment for the potential ROI at the end of the road. You have to understand that in order to keep moving forward, you must change. You have to have a lead-the-pack mentality and present products to customers in a way that will spur the impulse to buy. You have to be aware of and open to the disruptions these improvements will cause for a short period of time. If you’re smart, you can use that as a marketing play.”
-Michael Broudy, Strategic Design Consultant for The Fretz Corporation (Philadelphia, PA)
