Sony announced two new interchangeable lens cameras with long battery life, the Alpha a35 and the NEX-C3.
The a35 is a lightweight DSLR with quick speed and a 16.2 megapixel resolution and 1.4x zoom. Amateur photographers can use the on-screen Help Guide to learn functions, while advanced photographers can customize the camera to take advantage of its many features. It also takes full HD video. The camera increases battery life by 30% over the previous model.
The NEX-C3 also has a 16.2 megapixel sensor and takes video in 720p. The NEX-C3 adds 20% battery life over the previous NEX-3.
A new Picture Effect function is available on both cameras that will allow creative effects to be added on the camera screen. A firmware update will bring it to several other Sony cameras on June 20.