The Consumer Electronics Association announced Friday that a trio of CEOs will give keynote addresses at International CES in Las Vegas in January. Microsoft’s Steve Ballmer, Sony’s Howard Stringer and Ford Motor Co.’s Alan Mulally will all address the trade show, in The Venetian’s Palazzo Ballroom.
Ballmer will speak on Jan. 7, the night before CES starts, while Stringer will speak the following morning and be followed by the annual State of the CE Industry Address from CEA President/CEO Gary Shapiro. Mulally will speak in the afternoon on Jan. 8.
“These exciting keynote speakers demonstrate that the 2009 International CES is the hub of activity in the consumer electronics, entertainment content, and automotive industries,” Shapiro said as part of the announcement.”
Microsoft Chairman Bill Gates has traditionally addressed CES, but his decision to step down from day-to-day responsibilities at the company earlier this year has included a dropping of the CES keynote from his list of activities.