Western Digital is launching the WD’s new Creative Masters Program, an educational program that will share the knowledge and experience of three world-class artists and emphasize the critical importance of safely storing priceless files and backing up.
WD’s Creative Masters Program will offer a colorful, educational and inspirational look at artistry and the creative workflow as presented through the eyes and minds of three of the world’s most respected photographers — Bruce Dorn, Colin Finlay and Peter Read Miller.
The Creative Masters Web site will provide visitors with helpful tutorials and tips for taking better photographs, organizing their digital files and protecting them using the right storage tools, such as WD’s My Passport and My Book family of storage solutions.
In addition to online tutorials, WD’s Creative Masters Program plans to conduct a series of lectures and workshops in association with industry trade shows, trade organizations and universities over the coming months. The lecture/workshop series will be designed to bring these world-class artists to environments that foster open thinking and sharing of ideas.
The new WD Creative Masters Web site will include image portfolios from each photographer, along with their bio and calendar of upcoming workshops, lectures and other special projects. It will also include video and written tutorials about how they approach their subjects and provide insight into how viewers can improve their own photography.
"We hope pros and enthusiasts alike will use WD’s Creative Masters Program as a source of information and inspiration," explains Cathy Scott, vice president of corporate communications for WD.
"As a leader in the industry, we have an opportunity and an obligation to educate our customers. Working with Bruce, Colin and Peter brings a whole new perspective to that learning and teaching experience. Their digital workflow processes are very different, but in the end, they all have a need to protect their images by backing up their files regularly. WD is proud to know that they have put their trust in our products," Ms. Scott added.
