Xerox Tool Makes Photo Personalization Easy

Xerox Tool Makes Photo Personalization Easy

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Xerox will soon launch a new photo personalization tool called Simple Personalized Imaging (SPI), which is aimed towards more easily inserting text into photos.

 “The magic is in the technology, which automatically adjusts the perspective and angles, resulting in personalized text that appears to be an integral part of the image,” Raja Bala, Xerox principal scientist and leader of the SPI effort, said as part of the announcement of the software.

“We wanted to make personalized imaging so easy that any casual user could get the final image looking as if the text naturally belonged there.”

The technology can also be used for both personalized promotional material and direct marketing campaigns for companies.

See www.xmpie.com for more.

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