Arlington, VA—The Consumer Technology Association (CTA) selected Microsoft as its technology partner for the first-ever, all-digital CES 2021. Microsoft will provide solutions, support and the underlying cloud technologies that will enable the all-digital event CES 2021 event platform. CES 2021 is scheduled for January 11–14, 2021.
“After a rigorous search process, we selected Microsoft for its technical expertise, global scale and experience in creating a compelling digital event,” said Gary Shapiro, president and CEO of CTA. “Microsoft is a global innovation leader and also longtime supporter of CES. We look forward to working with them to bring CES 2021 to the world.”
Microsoft Cloud Platform
The event experience will use Microsoft Azure, Microsoft Teams and also the Microsoft Power Platform. They will deliver an exhibitor showcase, media events, conference programming as well as networking events.
Notably, CES 2021 will bring together the entire global tech community to connect and collaborate. In addition, attendees will have a front row seat to the latest technology breakthroughs. Global brands as well as start-ups will launch their latest cutting-edge products. Thought leaders will share ideas.
“CES is a truly global event; it is unique in its scale and audience diversity,” said Karen Chupka, executive vice president of CES. “For an all-digital CES, we sought a platform that allows attendees from around the world to participate easily and securely.”
Microsoft Corp.’s executive vice president and chief marketing officer, Chris Capossela, added: “Digital events are an opportunity to reimagine what’s possible. By harnessing the power of the Microsoft cloud and broader partner ecosystem—we’re excited to help CTA transform CES into an all-digital event.
“From hosting our own global, virtual-only events to empowering our customers and partners in leading theirs, we have a lot of learnings to share and look forward to creating an event full of the compelling experiences that people have come to expect at CES.”