Crystal Lake, IL—Hahnemühle was named German Brand of the Century for the third time in a row. Subsequently, the paper manufactory and its worldwide distributed products will carry the award and the associated brand logo for another three years.
“We are proud to be recognized as an icon of the German economy once again. Especially during the time of the Corona crisis, we proved why we live up to the title ‘Brand of the Century’; we were and are always approachable for our customers in more than 130 countries around the world and have our products available. We have developed new products together with partners and done a lot in terms of sustainability,” said Jan Wölfle, CEO of Hahnemühle Group. 
Hahnemühle FineArt has produced paper since 1584. Today’s portfolio comprises traditional and digital FineArt papers for printing and painting as well as FineNotes Stationery products.
The company produces its paper grades according to ancient recipes from high-quality cotton fibers, pulp or fast-growing plant fibers and pure spring water. In addition, Hahnemühle continuously refines its genuine artists’ papers for photo prints, digital art and art reproductions. All papers feature excellent ageing resistance.
In addition, via its Green Rooster initiative, Hahnemühle supports regional and international environmental protection projects. They include reforestation, animal welfare and environmental education programs. What’s more, it produces papers in a protected natural reserve under strict environmental regulations.
German Brand of the Century
Beginning in 2016, an advisory board of top brand experts evaluated Hahnemühle as Brand of the Century. Now with the renewed award, the manufactory has confirmed its place in the top rank of well-known German brands.
“The award is a first-class label for our new business unit ‘Stationery’ as well as a unique selling point in the industry of life science/filtration sector. In 2022, we as Brand of the Century will also celebrate our invention of Digital FineArt papers for inkjet printing 25 years ago,” added Wölfle.
Furthermore, with this honor, Hahnemühle is represented in the globally recognized trademark register German Standards. The DIE ZEIT publishing house publishes the “Brand Bible” every three years. It presents around 200 traditional and innovative German brands.
Dr. Florian Langenscheidt has been the publisher of the Brands of the Century for more than 20 years. “Brands are promises of exceptional performance and perfection in every detail, of quality and tradition,” explained Dr. Langenscheidt. “They give us the feeling of having chosen the best, the most beautiful and the most elegant. German Standard Brands of the Century rolls out the red carpet for these stars. They are an overall showcase of the German economy, of the world-renowned ‘made in Germany.’”
