Fujifilm North America Names Imaging Division President

Fujifilm North America Names Imaging Division President


Valhalla, NY—Fujifilm North America Corporation announced the appointment of Bing Liem as its new Imaging Division president. The appointment is effective April 10, 2022, following the current president’s retirement on April 9, 2022. Moreover, Liem is currently senior vice president, Imaging Division.

Fujifilm North America Corporation’s Imaging Division includes photographic paper, film, one-time-use cameras as well as the Instax line of instant cameras and accessories. In addition, the division includes digital printing equipment and personalized photo products.

Bing-Liem-22 imaging division president
Bing Liem

“As Fujifilm continues to position Imaging as a core global growth-driver, we are delighted to welcome Bing to his new appointment as we continue to expand our differentiated imaging portfolio in the U.S.,” said Jun Higuchi, president and CEO, Fujifilm North America Corporation; president, Fujifilm Holdings America Corporation; and chairman, Fujifilm Healthcare Americas Corporation.

“I look forward to working with Bing and his team as we soon begin to write the next exciting chapter for our Imaging Division.”

Imaging Division President

Liem’s selection as president, Imaging Division, is the result of a multiyear leadership and succession plan. He joined the Imaging Division in April 2006 as vice president, sales. Subsequently, Liem has progressively expanded his leadership responsibilities to serve as vice president, marketing & sales in 2011; vice president & general manager in 2016; and most recently to his current role in April 2021.

During his tenure, Liem was also instrumental in establishing critical strategic changes to the commercial organization to create additional value for Fujifilm’s retail partners and consumers. In addition, he and his team were responsible for the significant adoption and growth of the Instax portfolio in the U.S.

Prior to joining Fujifilm, Liem spent 22 years at Agfa Photo in various leadership roles; these included president and CEO for U.S./Canada/Mexico. 

“Ever since I picked up my first camera when I was 17, photography has been part of my DNA; I am honored to have the opportunity to lead the Imaging Division in the U.S.; as part of a company that has innovated in this field for over 85 years,” said Bing Liem.

“I look forward to the future as we continue to innovate new products and services to enhance the way people create and share memories through photography.”