Adorama and Pictar Ink Strategic Partnership Deal

New York, NY—A strategic partnership agreement was struck by Adorama and Pictar, a mobile photography solution. As a result, the newly formed Pictar World LLC will operate as an independently run, fully owned subsidiary...

Adorama Rental Company Hires VP of Sales and Marketing

New York, NY—An equipment rental house for high-end digital cinematography, Adorama Rental Company (ARC) welcomed Mike Nichols as its new vice president of Sales and Marketing. In his new role, Nichols is responsible for building...

Zhong Yi Optics Mitakon Speedmaster 90mm F1.5 Portrait Lens

Shen Yang, China—Zhong Yi Optics, a wide-aperture lens manufacturer, released a new portrait lens. The Mitakon Speedmaster 90mm F1.5 is available in Leica M, Canon RF, Sony FE and Nikon Z mounts.  Moreover, with a...

Saramonic Vmic5 Pro Advanced On-Camera Supercardioid Shotgun Mic

White Plains, NY—The Saramonic Vmic5 Pro is an advanced supercardioid on-camera condenser shotgun microphone. The company says it delivers “premium, full-frequency, broadcast-quality sound for a remarkable price.” In addition, Saramonic debuted the Vmic 5...

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