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Thursday, June 8, 2023
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Skip Cohen
Tracy Mack-Jackson
Bill McCurry
Bob McKay
Alice B. Miller
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Mason Resnick
George Schaub
Jon Sienkiewicz
Matt Sweetwood
Jim Malcolm
The Last Word
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Lenses
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Columns By Skip Cohen
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Today’s Lesson Plan: Building Brand Awareness
Skip Cohen
November 6, 2017
These days, I spend most of my time writing and teaching. My specialty is marketing and business—and building brand awareness. Most of the time,...
Today’s Lesson Plan: Building Your Blog & Your Network
Skip Cohen
June 3, 2017
While I’ve shared some thoughts on the importance of a blog in the past , I’m surprised at the number of retailers and manufacturers...
Today’s Lesson Plan: Team Building
Skip Cohen
March 31, 2017
It’s the first quarter of the year and the perfect time for you to do a little team building. I’m not suggesting you replace...
Today’s Lesson Plan: Customer Service
Skip Cohen
November 7, 2016
I met many of you back in my Polaroid days when I was the channel manager for Polaroid’s Special Edition product line. It was...
Today’s Lesson Plan: Building Trust
Skip Cohen
June 8, 2016
I recently posted a tweet of an old quote from Zig Ziglar: “If people like you, they’ll listen to you, but if they trust...
Today’s Lesson Plan: Back to Basics
Skip Cohen
March 3, 2016
Everyone who’s ever been in business knows the importance of customer retention. Today, with every consumer having access to retail on a global level,...
Today’s Lesson Plan: Updating the Basics of Photography Education
Skip Cohen
January 16, 2016
The ability to play a serious role in photographic education has always been a strong suit for most retailers. Even the big chains have...
The Last Word: That Secret Weapon to Build Sales and a Stronger Company Is...
The Last Word
June 1, 2014
Some time in the late 1990s we all started to play on the Internet. I remember the Kodak Daguerre’s chat room on AOL. It...
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