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Strategy Session: Measuring the Legacy of the Imaging Alliance

Throughout the history of the imaging industry in this country, there was always an organization with a mission to empower success in our businesses. For many years, the Photo Marketing Association (PMA) and the...
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Editor’s Note: The Real Camera versus Smartphone Debate Continues

We had a very interesting discussion at the last Imaging Alliance board meeting around a hot topic. It was the real camera versus the smartphone debate. The discussion centered around whether our industry should be...

Macro Lenses Close-Up and Personal

Macro lenses have dual personalities, and their versatility makes them ideal choices for everyone from emerging enthusiasts to pros. While they let you capture...

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