Columns By Bob McKay

DIR-4-2020-Issue-Cover

Editor’s Note: This May Be the Worst of Times

This may be the worst of times. With those sobering words, we’re still committed to publishing Digital Imaging Reporter, to help keep our industry...
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The Videographer’s Tools: Run-and-Gun Lighting

Advances in LED technology have made portable video lighting more convenient than ever. You can simply attach a lightweight light source to your DSLR...
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In Memoriam: Richard LoPinto, Nikon Veteran VP

Richard LoPinto, the former vice president of Marketing for Nikon Inc., passed away on March 20, 2020. He was 76 years old. Richard was...
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The Last Word: A Look Back at a Rewarding Career in the Imaging Industry

It’s moments like these we truly grasp the old adage, time flies. Along with the excitement of planning out the next phase of my...
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Selective Focus: The Industry and the Coronavirus . . . and the Cancellation of...

While the subject of this column was to be the transformation of photokina in its 2020 manifestation, those considerations are moot. According to a...
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Strategy Session: Suggestions to Help Your Business Survive the Pandemic

Everyone is affected by the Covid-19 pandemic; however, we know that many small businesses such as camera retailers are feeling particularly vulnerable right now....
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Editor’s Note: Remembering Alex

I was very sad to learn of the passing of Alex Christianian a few weeks ago. I was in touch with him and I...
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Technology Changes Wedding Photography Forever as Wedding Videography Surges

Video has been part of the wedding photography scene for decades, but it entered in a supporting role. Couples slowly began to request wedding...
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Profit Prospects: The Fine Art of Customer Negotiation

If you are an FBI hostage negotiator, someone’s life is on the line. Chris Voss negotiated for real lives in real situations. His book,...
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Strategy Session: Using Content Marketing along the Customer Journey

As we all know, one of our most prevalent challenges in the imaging industry continues to be encouraging people to buy at brick-and-mortar locations....
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The Last Word: Market Accordingly—Customers No Longer Buy for Photo Gifting

You are the industry influencers and that is why I am writing to you. As a lonely, little photo retailer, I have noticed a...
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Editor’s Note: Are Trade Shows Worth It?

As we come off another CES and head into some of the more active imaging industry trade shows (Imaging USA, WPPI, NAB and photokina,...
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Printing Press Spotlight: Peleman Industries—Your Vision Is Our Inspiration

Decades of innovation and environmental commitment have made Peleman Industries one of the most successful manufacturers of binding and photo display products in the...
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Giving Back: For Tampa Bay Commercial Photographer, Helping Others Is a Way of Life

St. Petersburg, Florida-based Chuck Vosburgh began his career as an art director and photographer in 1985; he eventually transitioned to photography exclusively. Specializing in...
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Social Networking for Success: Telling Your Business’s Story with Instagram Stories

Instagram Stories are a fun and interactive way to grab people’s attention and entice them to learn about your business. We live in a...
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Strategy Session: Do Customers Trust Your Brand?

A very interesting study recently came across my e-mail. The headline read “Most Trusted Brands 2020.” The article went on to rank those brands...
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Editor’s Note: 2020 Visions for the Imaging Industry

As the years continue to fly by, the CES show has always signaled the turning of the calendar. This year, as we enter a...
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Printing Press: Compact Printers Bring Speed & Efficiency to Photo Booth Imaging

Photo booth imaging has found a new following among millennial buyers—76 million influential consumers who are contributing to recent surges in photo print sales....
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Zooming In: Camera Design, Early Innovations and Today’s Uninspired Forms

Everyone and his dog has heard about Nero fiddling while Rome burned. There’s just one problem: Fiddles did not actually exist in Nero’s day....
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Selective Focus: Let the Games Begin—The Photo Industry at the Summer Olympics

When Olympic athletes from around the world race around the track this summer, you can rest assured that every millisecond will be captured using...

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