Columns By Bob McKay

DIR-6-2022-1

Editor’s Note: Is There Something We Can Do?

With the recent shootings in Buffalo, New York, and Uvalde, Texas, among many others, there’s the helpless feeling of what can be done to...
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Printing Press: Touchless Technology in a Post-Pandemic World

The Covid pandemic impacted the lives of a worldwide population. It not only changed the way people interact with one another but also how...
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Visual Storytelling Impacts Marketing: Are You Creating Online Ads the Old-Fashioned Way?

The days of banner ads highlighting a brand and pushing hard for a product sale are now in the rearview mirror when you are...
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Profit Prospects: Newcomers Revitalize Old Camera Stores

Rumors of camera store deaths are greatly exaggerated. Some stores that didn’t keep up with contemporary retailing have closed. However, in the last three...
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Editor’s Note: Do Pro Endorsements Make a Difference?

First of all, happy spring to everyone! In this issue, we wanted to explore the importance of pro endorsements through a discussion with some...
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Manufacturer Roundtable: Brand Ambassador Programs

Our Manufacturer Roundtable looks at brand ambassador programs. These powerful programs benefit not only the manufacturer but also the photographers themselves, as well as...
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In Memoriam: Imaging Industry Pioneer and DIR Columnist Passes

Woodbury, NY—It is with great sadness that Digital Imaging Reporter announces that Bob McKay, imaging industry pioneer and longtime DIR columnist, passed away unexpectedly...
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Editor’s Note: Challenging Times

We are certainly living though challenging times. As if the Covid pandemic wasn’t enough to handle, we’re now facing record gas prices; a brutal...
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Profit Prospects: Be Careful What You Wish

Every retailer is moaning, “If only manufacturers would ship what’s on backorder.” Well, be careful what you wish for. Furthermore, any complaint starting “if...
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Strategy Session: Retailers Need Strategies to Confront Inflation

With so much happening on the economic front in the last nine months, from supply chain issues to an economic recovery, nothing hits home...
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Editor’s Note: Inflation Rocks the Boat

It is hard to believe all of the positive and negative signs that can affect our economy at the same time. On the one hand,...
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Selective Focus: Support for the Photo Arts = Growth in the Photo Industry

There’s lots of talk about how to grow the photo industry. While there are a few observations I’d like to share on that front,...
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Editor’s Note: With Gratitude

We’re thrilled to honor Service Photo as our 2021 Dealer of the Year. I’ve known Burke Siem for several years and have always found...
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Strategy Session: A Family History That’s Not What It “Seims”

There’s a great twist to the story of the Seims and Service Photo. Burke Seim’s grandfather, Bill, was not happy at the camera store where...
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Editor’s Note: Retailers’ Choice Awards—And the Winners Are . . .

Our Retailers’ Choice Awards issue is always one of my favorites. That’s because we get to hear from our most opinionated dealers regarding the...
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Selective Focus: Welcome to the New Normal

Everybody’s chattering about a new normal. Climate change; the shift from commuting to working remotely; and the elephant in the room, the effect of...
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Strategy Session: What Covid May Have Taught Us About Trade Shows

Trade shows were always a huge (and controversial) part of the imaging industry. Dating back to the PMA shows of yesteryear (which transitioned into...
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Editor’s Note: Lessons Learned

As we once again face the fallout from a Covid rebound, we’re pleased to bring you our annual State of the Industry report. This...
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Profit Prospects— We’re Still Learning: Customer Photo Education Adapts

We recently asked photo specialty retailers for an update on customer photo education during the current climate. How has Covid changed consumer education? What’s...
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Giving Back: Pro Bono Comes Naturally for St. Pete Photographer Rob Moorman

Since opening Moorman Photographics in 1995, Rob Moorman has considered pro bono projects an integral part of his business. His St. Petersburg, Florida-based digital...

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