Columns By Bob McKay

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Editor’s Note: Lessons Learned

As we once again face the fallout from a Covid rebound, we’re pleased to bring you our annual State of the Industry report. This...
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Profit Prospects— We’re Still Learning: Customer Photo Education Adapts

We recently asked photo specialty retailers for an update on customer photo education during the current climate. How has Covid changed consumer education? What’s...
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Giving Back: Pro Bono Comes Naturally for St. Pete Photographer Rob Moorman

Since opening Moorman Photographics in 1995, Rob Moorman has considered pro bono projects an integral part of his business. His St. Petersburg, Florida-based digital...
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Editor’s Note: Our E-tailer of the Year

It is easy to see how e-tailing has become such a vital part  of the imaging business, especially over the last year. I don’t...
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Digital Imaging Reporter’s 2021 E-tailer of the Year: Dan’s Camera City

Dan’s Camera City invested heavily in e-marketing tools and is reaping the rewards. Its multichannel approach enables customers to shop any way they want,...
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Printing Press: Retail Photo Printing in Post-Pandemic America

Ask any market analyst what aspect of business development was most critical to surviving the economic effects of Covid-19, retail photo printing or otherwise,...
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Strategy Session: Measuring the Legacy of the Imaging Alliance

Throughout the history of the imaging industry in this country, there was always an organization with a mission to empower success in our businesses....
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Editor’s Note: Family Reunions

No one could ever have predicted what 2020 and 2021 brought. Families not only suffered from losing their loved ones, they also were prevented...
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Retailer Roundtable: Pandemic Ponderings

In general, a retailer roundtable generates great ideas. However, it is difficult to replicate in a pandemic. Instead, we asked photo specialty retailers what...
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Strategy Session: The Pandemic Might Be Over as New Opportunities Arise

We can now optimistically say we are beginning to look at the Covid-19 virus in our rearview mirrors. The results were catastrophic, with so...
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Editor’s Note: Turning the Corner

As I’m writing the Editor’s Note for this issue of DIR, it really feels like we are turning the corner on the Covid-19 pandemic...
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The Videographer’s Tools: Zoom Videoconferencing, Livestreaming & Vlogging Done Right

Covid has changed the way we work and play. Almost overnight, many businesses switched to work-at-home and online meetings on Zoom or other platforms....
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Strategy Session: The Real Superstars of the Imaging Industry

When we started our Superstars behind the Counter feature four years ago, our intention was to appreciate the best salespeople in our industry. As...
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Editor’s Note: The CES That Wasn’t

We are happy to bring you once again our CES wrap-up issue. It is something we’ve been doing since Alan and I bought this...
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In Search of an Imaging Trade Show

The photo and imaging trade show has fallen off the calendar. This was driven mainly by postponements and cancellations caused by the pandemic and...
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Strategy Session: Our Industry Is Perfectly Positioned for the New Customer Experience

When we look back on 2020, it will be remembered as the year the interpersonal world changed as we knew it. People who only...
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Editor’s Note: The End of 2020 and the Beginning of Hope

As I write my last Editor’s Note for 2020, I am going to resist reflecting on what we all just experienced. I’ll just say...
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Precision Camera & Video: Digital Imaging Reporter’s 2020 Dealer of the Year

This Data-Driven Store Excels with Core Values and Relationship Building Precision Camera opened in 1976 as a camera repair shop in then laid-back Austin, Texas....
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Promotional Calendars for Business Clients Offer Profit Opportunities

Year after year, photo calendars remain one of the most popular personalized gifts sold during the holiday season and beyond. When promoting calendar sales...
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Strategy Session: At the Crossroads of Lifelong Passions

My first question to Phil Livingston when he picked up the phone was something to which we all can relate: “What were you thinking...

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