Columns By Bob McKay

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Editor’s Note: Turning the Corner

As I’m writing the Editor’s Note for this issue of DIR, it really feels like we are turning the corner on the Covid-19 pandemic...
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The Videographer’s Tools: Zoom Videoconferencing, Livestreaming & Vlogging Done Right

Covid has changed the way we work and play. Almost overnight, many businesses switched to work-at-home and online meetings on Zoom or other platforms....
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Strategy Session: The Real Superstars of the Imaging Industry

When we started our Superstars behind the Counter feature four years ago, our intention was to appreciate the best salespeople in our industry. As...
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Editor’s Note: The CES That Wasn’t

We are happy to bring you once again our CES wrap-up issue. It is something we’ve been doing since Alan and I bought this...
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In Search of an Imaging Trade Show

The photo and imaging trade show has fallen off the calendar. This was driven mainly by postponements and cancellations caused by the pandemic and...
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Strategy Session: Our Industry Is Perfectly Positioned for the New Customer Experience

When we look back on 2020, it will be remembered as the year the interpersonal world changed as we knew it. People who only...
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Editor’s Note: The End of 2020 and the Beginning of Hope

As I write my last Editor’s Note for 2020, I am going to resist reflecting on what we all just experienced. I’ll just say...
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Precision Camera & Video: Digital Imaging Reporter’s 2020 Dealer of the Year

This Data-Driven Store Excels with Core Values and Relationship Building Precision Camera opened in 1976 as a camera repair shop in then laid-back Austin, Texas....
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Promotional Calendars for Business Clients Offer Profit Opportunities

Year after year, photo calendars remain one of the most popular personalized gifts sold during the holiday season and beyond. When promoting calendar sales...
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Strategy Session: At the Crossroads of Lifelong Passions

My first question to Phil Livingston when he picked up the phone was something to which we all can relate: “What were you thinking...
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Selective Focus: Restart. Some Thoughts on the Post-Pandemic Photo Industry

It would be an easy write to go over what brought us to this state, one where camera shipments are down 50% from last...
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Editor’s Note: Ready to Turn the Page

I think we can all agree that 2020 has been as challenging a year as most of us have ever experienced. No one could...
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Celebrate Holiday Photo Gift Buying Trends

As we head into the busiest sales season of the year, it’s important to look at new photo products and holiday photo gift buying...
Videographers-Tools

The Videographer’s Tools: Camera Stabilizers—Ready, Steady, Go!

When Cinema Products Corporation introduced Garrett Brown’s invention, the Steadicam, in 1975, it revolutionized moviemaking. No longer bound to tracks, tripods or dollies, movie...
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Social Networking for Success: Grow Your Business with Facebook Groups

During these challenging times, creating a sense of community with your customers is more important than ever. While we are still social distancing, the...
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Editor’s Note: It’s Good to Be Back

I don’t have to remind anyone that it’s been a harrowing couple of months, with devastating personal tragedies and business shutdowns. Along the way,...
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Pixel Connection: Digital Imaging Reporter’s 2020 E-tailer of the Year

Pixel Connection is committed to serving its creators and community with the best possible service—in-store and online. Rahul Tuteja, founder and vice president of Pixel...
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Printing Press: Preserving the Best Moments of Summer

This summer brought together more families than arguably any other period of time in modern history. Heads of households became full-time teachers, activities directors...
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Selective Focus: Weathering the Storm: The Third Wave

Anyone who’s been in the neighborhood since the turn of the century has some perspective on the major disruptions that have rocked the photo...
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Strategy Session: What If This Pandemic Never Happened?

This has been a harrowing and unprecedented time for all of us. The Covid-19 pandemic has changed our lives forever, much the same as...

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