Columns By Jerry Grossman

DIR-6-2022-1

Editor’s Note: Is There Something We Can Do?

With the recent shootings in Buffalo, New York, and Uvalde, Texas, among many others, there’s the helpless feeling of what can be done to...
DIR-4-2022-Issue-Cover

Editor’s Note: Do Pro Endorsements Make a Difference?

First of all, happy spring to everyone! In this issue, we wanted to explore the importance of pro endorsements through a discussion with some...
DIR-3-2022-Issue-Cover

Editor’s Note: Challenging Times

We are certainly living though challenging times. As if the Covid pandemic wasn’t enough to handle, we’re now facing record gas prices; a brutal...
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Strategy Session: Retailers Need Strategies to Confront Inflation

With so much happening on the economic front in the last nine months, from supply chain issues to an economic recovery, nothing hits home...
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Editor’s Note: Inflation Rocks the Boat

It is hard to believe all of the positive and negative signs that can affect our economy at the same time. On the one hand,...
DIR-12-2021-Issue-Cover

Editor’s Note: With Gratitude

We’re thrilled to honor Service Photo as our 2021 Dealer of the Year. I’ve known Burke Siem for several years and have always found...
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Strategy Session: A Family History That’s Not What It “Seims”

There’s a great twist to the story of the Seims and Service Photo. Burke Seim’s grandfather, Bill, was not happy at the camera store where...
DIR-10-2021-issue-cover

Editor’s Note: Retailers’ Choice Awards—And the Winners Are . . .

Our Retailers’ Choice Awards issue is always one of my favorites. That’s because we get to hear from our most opinionated dealers regarding the...
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Strategy Session: What Covid May Have Taught Us About Trade Shows

Trade shows were always a huge (and controversial) part of the imaging industry. Dating back to the PMA shows of yesteryear (which transitioned into...
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Editor’s Note: Lessons Learned

As we once again face the fallout from a Covid rebound, we’re pleased to bring you our annual State of the Industry report. This...
DIR 6-2021 Issue cover

Editor’s Note: Our E-tailer of the Year

It is easy to see how e-tailing has become such a vital part  of the imaging business, especially over the last year. I don’t...
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Strategy Session: Measuring the Legacy of the Imaging Alliance

Throughout the history of the imaging industry in this country, there was always an organization with a mission to empower success in our businesses....
DIR-4-2021-Issue-Cover

Editor’s Note: Family Reunions

No one could ever have predicted what 2020 and 2021 brought. Families not only suffered from losing their loved ones, they also were prevented...
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Strategy Session: The Pandemic Might Be Over as New Opportunities Arise

We can now optimistically say we are beginning to look at the Covid-19 virus in our rearview mirrors. The results were catastrophic, with so...
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Editor’s Note: Turning the Corner

As I’m writing the Editor’s Note for this issue of DIR, it really feels like we are turning the corner on the Covid-19 pandemic...
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Strategy Session: The Real Superstars of the Imaging Industry

When we started our Superstars behind the Counter feature four years ago, our intention was to appreciate the best salespeople in our industry. As...
DIR-2-2021-Issue-Cover

Editor’s Note: The CES That Wasn’t

We are happy to bring you once again our CES wrap-up issue. It is something we’ve been doing since Alan and I bought this...
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Strategy Session: Our Industry Is Perfectly Positioned for the New Customer Experience

When we look back on 2020, it will be remembered as the year the interpersonal world changed as we knew it. People who only...
DIR-12-2020-Issue-Cover

Editor’s Note: The End of 2020 and the Beginning of Hope

As I write my last Editor’s Note for 2020, I am going to resist reflecting on what we all just experienced. I’ll just say...
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Strategy Session: At the Crossroads of Lifelong Passions

My first question to Phil Livingston when he picked up the phone was something to which we all can relate: “What were you thinking...

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