Mother’s Day was a good week for cameras and related imaging accessories—whether consumers were buying for mom or just taking advantage of a good deal.
The imaging market has been rebounding since the end of 2009, but Mother’s Day was a timely opportunity for manufacturers to heavily promote new and existing products. Even with higher ASPs, unit growth was healthy for both point-and-shoot and interchangeable-lens cameras.—Liz Cutting, director and senior imaging analyst, The NPD Group