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New York, NY—Retailers and consumer goods companies could unlock $2.95 trillion in value for the industry as well as consumers over the next decade....

Ronkonkoma, NY—Sigma Corporation of America announced Father’s Day lens promotions on its Sigma Global Vision 100–400mm f/5–6.3 DG OS HSM and 18–300mm f/3.5–6.3 DC...

Melville, NY—Canon USA released two new Canon See Impossible videos. Both celebrate the company’s commitment to “making the seemingly impossible possible.” Available for viewing now...

With so much talk about the decline of the photo industry, I often think about how we can seize opportunities for our future. I had...

Expanding the opportunity to promote photography to your current customers, and even new ones, the spring and summer gift-giving season continues. High school and...

Warm summer weekends are a universal call to families everywhere to celebrate with their loved ones, to share traditions and history—and to create new...

Rugged, waterproof, outdoor lifestyle cameras have evolved into a dependable, successful market segment. That’s because they’re high-style, high-performance compacts perfect to take surfing, skiing,...

At first I thought photo industry camera and lens manufacturers had to venture beyond their comfort zones in order to make significant inroads into...

It’s no secret that mirrorless, interchangeable-lens cameras are seriously challenging the once unassailable dominance of the DSLR. Since they don’t have a mirror box...

Summer is the prime season for outdoor activities: traveling, hiking, water sports, beach parties and more. And going hand in hand with these warm-weather...