Digital 1 to 1 (Booth #2381) produces short, concise educational videos on photography for retailers to introduce to their customers that are, “simply looking to become better photographers.” As they explain, “Digital 1 to 1 is about teaching everyone how to think and see the world through the medium of digital photography. To get them thinking like a professional photographer, even if it is not a life choice.”
“Through our videos, we are simplifying the wonderful world of photography for the amateur,” explained the company’s co-founder and president Ken Pivak. They are breaking down basic photographic concepts like composition in such a manner that the typical snap-shooter can understand and, more importantly, implement, Holy Grail material for imaging retailers.
“The basic idea here is to make the photo retailer the expert again, the way it should be,” added the company’s CEO Santino Zafarana. “Our videos on their sites provide that added value that is so vital today and help make their location a destination for that value.”
Digital 1 to 1 is essentially in the business of “bringing back the passion of photography to both consumers and retailers.” Check out their Web site and see for yourself at www.digital1to1.com
