San Jose, CA—Adobe Photoshop, the iconic imaging software, turned 25 on February 19, 2015. Photoshop continues to blaze a trail, with new features added in every release and new mobile apps that extend the power of Photoshop to iPhone, iPad and Android devices.
The secret of Photoshop’s popularity has been its constantly evolving capabilities and pipeline of deep image science. This pipeline is now getting to customers faster than ever before, with Photoshop and Lightroom desktop and mobile apps constantly updated as part of Adobe Creative Cloud.
“For 25 years, Photoshop has inspired artists and designers to craft images of stunning beauty and reality-bending creativity,” said Shantanu Narayen, Adobe’s president and chief executive officer. “From desktop publishing, to fashion photography, movie production, website design, mobile app creation and now 3D printing, Photoshop continues to redefine industries and creative possibilities. And today that Photoshop magic is available to millions of new users, thanks to Adobe Creative Cloud.”
Photoshop is one of the most recognized software brands in the world with tens of millions of users. It is the go-to application for digital image manipulation across all media, from print and film to the web. Photoshop features—such as layers, the healing brush, content aware fill and camera raw—have empowered creatives. Photoshop technology is also at the heart of Adobe Lightroom, essential software for both professional and amateur photographers. And to meet the needs of today’s visual artists, Photoshop and Lightroom mobile apps enable creatives to work on image files seamlessly across desktop computers, tablets and smartphones.
Photoshop’s success helped Adobe deliver a comprehensive set of tools. In addition to Photoshop, applications like Adobe Illustrator, InDesign, Premiere Pro, After Effects, Dreamweaver and others have pushed creativity forward, no matter the media. And today Adobe Creative Cloud services, such as Behance and Creative Talent Search, are helping a new generation find a global audience and market for their work.
To celebrate the Photoshop milestone, Adobe is showcasing 25 of the most creative visual artists under 25 who use Photoshop. To be considered, artists upload their projects to Behance and use the tag “Ps25Under25.” In the coming months, those selected will take over the Photoshop Instagram handle (@Photoshop) for two weeks and present their work to the world. Fredy Santiago, a 24-year-old Mexican-American artist and illustrator based in Ventura, California, is the first to display his incredible images.
The company also launched an advertising campaign, “Dream On,” for the Academy Awards, as a tribute to 25 years of amazing art created in Photoshop. The TV commercial includes incredible work from Photoshop artists and iconic images from major motion pictures that used Photoshop in the making, including Avatar, Gone Girl, How to Train Your Dragon 2 and Shrek. adobe.com