Nikon Inc.’s #IAmNextContest to Find the Next Great Storyteller of Generation Image

Nikon Inc.’s #IAmNextContest to Find the Next Great Storyteller of Generation Image


Melville, NY—Nikon Inc. announced the #IAmNextContest to search for the next passionate individual who will share his or hers story and be featured as a representative of Generation Image.

The contest is the latest component of the I Am Generation Image integrated campaign—Nikon’s platform to amplify the voices of individuals who want to stand out in a world of visual noise. In addition to being featured among seven others on, the crowd-sourced winner will receive a Nikon D750 camera system and a platform to tell their story to the world.

“Each and every one of us shares more visual content than ever before, and we all have amazing stories to share; but with all of this visual noise, it’s easy for our images and their intent to get lost. With this contest we want to invite more people to share what they are passionate about with the world and be heard,” said Lisa Baxt, associate general manager, Communications, Nikon Inc.

Whether it’s family, a project, a hobby or a charitable cause, everyone has something they want to share beyond their immediate social networks. Now, Nikon is encouraging all members of Generation Image to upload their photos or videos to Twitter or Instagram using the hashtag #IAmNextContest. This is a chance for these individuals to reveal to the world what they are passionate about, and to have their message reach further than ever.

The submission period closes on March 3, 2015, and finalists will be announced in late March. From these finalists, the community will vote for the winner whose story needs to be shared.

The winner will receive the same camera kit used by the other individuals representing Generation Image and will be invited to become part of the campaign. Along with the Nikon D750 DSLR camera, the winner will get a full complement of lenses and accessories, including the AF-S Nikkor 24–120mm f/4 VR, AF-S Nikkor 50mm f/1.8G ED and telephoto AF-S Nikkor 70–200mm f/4 VR lenses. The winner will also have an opportunity to be featured prominently on the IAmGenerationImage website.

The concept of Generation Image was born from a desire to understand people’s relationships with their images. After extensive research, Nikon recognized that the number of images captured and shared every day is significantly increasing, and that quality is critical to celebrate and purposefully represent the motivations of this new generation of image makers.

People are using their cameras as a tool to share what is important to them and each have the potential for significant impact. Nikon believes this new segment of creative individuals enjoys expressing and sharing what they are passionate about through photos and videos. On social media channels, the hashtag #IAmGenerationImage is a rallying cry that echoes the desire to deliver the best images possible, in order to convey emotions and passions that rise above the noise. The tag “I Am Generation Image” is meant to remind us that we are all part of this generation, and “Nikon will enable our stories to ring loud, true and authentic.”