Upper Saddle River, NJ—Manfrotto Distribution, Inc., was appointed distributor of Bowens and Limelite lighting accessories in the United States, effective September 1, 2015. The agreement will provide U.S. photographers and videographers alike access to the companies’ broad selection of high-quality products.
“Bowens and Limelite products are renowned worldwide for their quality, design and durability. Manfrotto Distribution, Inc., couldn’t be more proud to partner with the Bowens team to significantly build their brands in the U.S.,” said Adam Mirabella, president of Manfrotto Distribution USA. “Representing brands like Bowens and Limelite will be a natural fit with the quality and value that Manfrotto products bring to the market. The Bowens lineup allows us to provide complete solutions to our customers and consumers.”
Bowens International (bowensusa.com) is a manufacturer of professional photographic studio and location flash lighting, strobes, power packs, light-shaping reflectors and softboxes. For more than 50 years, Bowens has designed and produced innovative photographic lighting systems and accessories from its base in the United Kingdom.
Limelite (limelite.com) is dedicated to creating professional continuous lighting products for videographers as well as photographers moving into video, thanks to the video capabilities of DSLR cameras. Limelite offers a comprehensive range of advanced LED, fluorescent and tungsten lighting for use in studios and on location.
“Manfrotto Distribution U.S. is the best distributor in the business and can help us take Bowens and Limelite to the next level. This partnership is a logical choice for us. They are a highly focused organization with great complementary brands and excellent relationships at retail,” added John Gobbi, managing director of Bowens International, Ltd.
The entire Bowens and Limelite product lines will be available through authorized Manfrotto Distribution retailers in the United States.
Manfrotto, which designs, produces and distributes professional products for photography, video and entertainment, was founded in 1972 based on Lino Manfrotto’s experience. Its mission is to support and simplify the work of reporters, photographers and producers. Part of the UK-based Vitec Group since 1989, Manfrotto operates in eight key markets: Italy, France, Germany, the United Kingdom, China, Japan, Hong Kong and the United States, where it is represented by its own distribution system, Manfrotto Distribution. In 80 other countries, sales are handled by independent distributors. Through the Imaging Division of Vitec Group, Manfrotto Distribution owns the Manfrotto, Gitzo, Lastolite and Avenger brands and is the U.S. distributor of Bowens, Gossen, Limelite, Metz and National Geographic. manfrotto.us