San Diego, CA—Sony reaffirmed its commitment to the action sports market with the launch of Team Action Cam—a range of action sports athletes across snowboard, ski, mountain bike, motocross and rallycross that represent Sony’s Action Cam line.
The team is headlined by motocross legend Ricky Carmichael, snowboarding legend Terje Haakonsen and U.S. Olympian skier Gus Kenworthy. This new group of ambassadors joins other Sony athletes that include the highly influential big mountain snowboarder Jeremy Jones.
“I’m so thrilled to be a founding member of Team Action Cam,” said Ricky Carmichael. “It made sense for us to come together; similar to how I’ve approached my career, Sony understands how to innovate and experiment with exciting new concepts, while making sure their products stand up to the reputation they’ve built. The content I can create and stories I can tell with their Action Cam line are endless.”
The formation of Team Action Cam aligns with the company’s aggressive marketing plans for 2014–2015 in the action sports industry, including resort partnerships, special event sponsorships, large-scale video production and the launch of the interactive microsite actioncambysony.com.
“Sony is partnering with the top industry athletes to share stories in a way that is only possible through the lens of our Action Cam line,” said Patrick Huang, director of the camcorder business at Sony Electronics. “We’ve applied many of the same Sony imaging technologies that produce award-winning cameras year after year—including advanced image stabilization, high frame rate shooting, unmatched picture quality and more—and created a POV camera experience unlike anything else in market today.”
The full roster of Team Action Cam includes the following athletes.
Snowboard: Terje Haakonsen; Jeremy Jones; Hans Mindnich; Nils Mindnich; Keegan Valaika; and Forest Bailey.
Ski: Gus Kenworthy; Sage Cattabriga-Alosa; Ian McIntosh; Dash Longe; Angel Collinson; and Tim Durtschi.
MX/SX: Ricky Carmichael and Ryan Dungey.
Rallycross: Geoff Sykes and Nick Roberts.
Mountain Bike: Brett Rheeder; Matt Hunter; Cam McCaul; Stevie Smith; Casey Brown; and Thomas Vanderham.
Sony’s flagship Action Cam, the new water-resistant AS100V, employs advanced image stabilization and low-light shooting capabilities for smooth HD video output on the trail or the slopes, at all times of day. It automatically adjusts image stabilization and exposure based on the shooting environment. It also has a live view remote accessory that utilizes Wi-Fi to provide a live image preview on its LCD, to improve the overall framing and recording experience. One remote can control five Action Cams simultaneously. The device records HD video utilizing the XAVC-S codec (50mbps) and is said to be workflow friendly for pro videographers. It also features GPS on-camera and GPS overlay in post shooting. $300; with the live view remote, $400. sony.com