Tag: Population
World’s Older Population to Triple by 2050
If it seems like your customer base is getting older, it is. The world's 65-and-older population will triple by mid-century to 1 in 6...
The Continued Evolution of Today’s Consumer
Okay, so the control has clearly shifted to the consumer today. The cultural make-up of the U.S. population has changed and will continue to...
Bright Spot: Marketing To Older Consumers Pays Off
Consumer electronics are not just for young people; they have broad consumer appeal. While many companies involved in the consumer technology industries focus on...
Getting to Know Them… Getting to Know All About Them
Apologies to Oscar Hammerstein for playing with the lyrics to the classic he wrote back in 1956, but it worked so well as a...