Best Buy & Walmart Capture Two-Thirds of Circuit City’s Dollar Share: NPD

Best Buy & Walmart Capture Two-Thirds of Circuit City’s Dollar Share: NPD


Port Washington, NY—According to The NPD Group’s recent report, New Look at Retail: Post Circuit City, Best Buy and Walmart captured a combined two-thirds of the defunct consumer electronic chain’s total dollar share during the March-December period in 2009 following Circuit City’s store closings.

In the photo-imaging sector, Best Buy showed strong growth in digital camera sales, while Walmart posted numbers that exceeded its crucial 4Q 2009 dollar share.

As analysts predicted, Best Buy also extended its lead in U.S. retail in some of CE’s most important product segments, including a more than five point increase in the flat-panel TV segment, reported NPD, adding that category was also “Walmart’s best performing category in overall share gains among the top categories after Circuit City left the market.”

And in the post-Circuit City era, Best Buy “firmly established itself as the dominant third-party seller of computers in the U.S., with a large part of its gains coming through its website. Walmart saw its year-over-year share growth increase faster in notebooks than any other category.”

“As its nearest competitor, both in store locations and in consumer perception, Best Buy was certain to be the big beneficiary from Circuit City’s closure,” said Stephen Baker, vice president of industry analysis at NPD. “However, with the closures coming at the same time as an economic recession, tumbling ASPs in both PCs and TVs, and Walmart’s renewed focus on consumer technology as a growth opportunity, it is not surprising that Walmart also managed to grow its share during this period.”