LifePics Quadruples Photo Book Orders during Mother’s Day and Grad Gifting

LifePics Quadruples Photo Book Orders during Mother’s Day and Grad Gifting


Boulder, CO—LifePics announced that online photo books ordered through its LifePics Network in April and May 2010 more than quadrupled the amount of photo books ordered during the same time period in 2009. Specifically, LifePics saw a 412 percent increase in the number of photo books ordered over the same time period last year.

LifePics reported in 2009 that it offers “the most photo book options on the Web.” Currently, it provides 3,000 photo book options, and retailers can customize their product. Several sizes are available, from small pocket books to coffee table books, in a variety of colors and cover materials. Styles include classic as well as printed cover and lay-flat photo books. LifePics retailers can produce the photo books in-house or send the orders to a qualified wholesaler.

“Our year over year photo book numbers from this spring are proof that despite a battered economy, preserving memories is still a priority in consumers’ lives, and photo books are the medium they are using, not traditional prints,” said Ken McDonald, vice president, Marketing, LifePics. “Photo books provide a greater profit margin for our retailers. If a retailer can produce a high-quality photo book in-house in an hour, they have leveraged themselves as a more trusted and convenient option than other mail-order photo book producers, and set themselves up for exponential profit growth as photo books become more and more popular.”

LifePics’ goal is to turn “images into transactions by connecting billions of consumers’ digital images to more fulfillment options than any other service on the Internet.” Using LifePics’ technology, photofinishers and pro photographers can accept online photo orders from consumers, and route orders to any fulfillment lab. LifePics also drives orders to retailers and photographers through various partners and sources, and it provides consumers with an easy-to-use interface to order photo products that include prints, photo books, personalized greeting cards, calendars, enlargements, photo mugs and mouse pads.

In addition, the LifePics service integrates with almost every photo printer and photo lab, and connects to specialized wholesalers to complement in-house offerings. Consumer orders can be sent directly to stores for one-hour service or routed to major wholesalers, gift providers, photo book manufacturers and other service providers.

The technology revolves around LifePics’ client-based software tool, LabCenter, which operates at retail stores and offers integration between retail online ordering sites and photofinishing labs of all sizes and quantities. Among LifePics’ retail services are: 
live help, 364 days a year; free, unlimited photo storage for consumers; custom e-mail marketing campaigns; LifeSync, a photo syncing and backup tool; and a commission-based revenue structure.