While consumers report less purchases “on sale” the higher the price point, NPD’s Consumer Tracking Service shows there has been a rise in “on sale” items in the higher price point ranges.
For the 12 months ending February 2011 more than 70% of point-and-shoot cameras less than $100 were purchased on sale, while that number drops to about 60% for models priced at more than $300.–Liz Cutting, Director and Senior Imaging analyst, The NPD Group
