Tech Trends: Consumers Opt for Cameras on Sale

Tech Trends: Consumers Opt for Cameras on Sale

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While consumers report less purchases “on sale” the higher the price point, NPD’s Consumer Tracking Service shows there has been a rise in “on sale” items in the higher price point ranges.

 

For the 12 months ending February 2011 more than 70% of point-and-shoot cameras less than $100 were purchased on sale, while that number drops to about 60% for models priced at more than $300.–Liz Cutting, Director and Senior Imaging analyst, The NPD Group  

 

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