Gothenburg, Sweden—Medium-format camera maker Hasselblad will centralize its Danish and Swedish production and service functions in Gothenburg, Sweden. The decision to relocate the Copenhagen-based element of its production and service function forms part of a long-term growth strategy.
Dr. Larry Hansen, Hasselblad CEO, explained: “We plan to implement strategies that will continue to provide our customers with the premium quality service they expect from Hasselblad. In this case, we believe this is best achieved by managing this vital element of our business in the future from a single centre in Sweden. As a result, our deliveries will be more efficient and turnaround times for customers across the world will be reduced. Regrettably,” he added, “this relocation means we had to make redundancies in Copenhagen but we ensured resources for providing needed care to our customers.”
Hasselblad also plans a move from its current Copenhagen administrative HQ to new ultra-modern premises closer to the airport in August.
In a related announcement, Hasselblad is working closely with imaging standards expert Scott Geffert to promote a new era of “Best Practice” in the industry. This news comes as the company launches its Phocus calibration guide for the Hasselblad digital camera system.
“Our launch of the new calibration guide is an important step in our mission to educate users with current best practices and is designed to meet the emerging standards for accurate color and tonal reproduction,” said Peter Stig-Nielsen, Hasselblad's director of digital camera products. “The ‘How To’ guide includes specific instruction on creating custom ICC input profiles using third-party charts and profiling software. Additionally the guide offers Phocus configuration suggestions for capturing two dimensional originals as well as three dimensional objects.”
Added Stig-Nielsen: “We are delighted to announce this formal cooperation with Scott in a joint mission to help advance imaging standards. We will be working with our R&D team to further address the specific needs of the cultural heritage community—the area where art meets science. We manufacture real solutions for real photographic applications based on community interaction.
“Our Special Applications department is a hub where Hasselblad users’ innovation meets creative minds at Hasselblad R&D. This enables us to look at new opportunities in specialist photographic fields such as aerial photography, forensic science, 3D imaging and more.” hasselbladusa.com
