Allendale, NJ—Leica Camera, the legendary German camera and sport optics brand, announced the official grand opening of the Leica Store New York SoHo. Located at 460 West Broadway, in the heart of one of New York City’s most frequented boutique shopping areas, the store features the entire Leica photography and sport optics product portfolio.
“Leica is excited that we can now showcase photography and products in one of the most eclectic and creative places in the world: New York City. This location will help to bring the brand to many new customers who share a passion for culture, design, art and fashion,” said Roland Wolff, vice president of Marketing and Corporate Retail. “Those that live and shop in the SoHo neighborhood are Leica fans—bringing a location and the Leica experience to them, was a natural next step.”
A lifestyle destination, the 1,500-square-foot Leica Store New York SoHo opened in conjunction with Kurland Photo, also based in the SoHo area. Customers can experience the iconic brand and marvel at the photographic exhibits in an atmosphere that befits Leica. In addition to the entire product portfolio, the location also offers a variety of special edition Leica products, such as the Leica M9 titanium designed by Walter da Silva, the Leica X2 Paul Smith edition and the Leica M9-P Hermes edition.
“As a lifelong New Yorker and Leica Camera aficionado, Kurland Photo is thrilled to bring a Leica Store to SoHo,” said Eli Kurland, owner of Kurland Photo and partner of the Leica Store New York SoHo. “Kurland Photo has had a longstanding relationship with Leica Camera.”
Leica Stores and boutiques complement Leica’s dealer network and serve to further grow the brand in North America. Leica Camera currently operates Leica Store Washington DC and will continue to expand in 2013 with additional North America locations. The Leica Store New York SoHo is open seven days a week and provides customers the opportunity to schedule private appointments. us.leica-camera.com