WYNIT, Inc. has announced that it will forgo the show floor at the upcoming PMA event and will instead run technology suites at the show. WYNIT will also host a Customer Appreciation Party on the Sunday of the show.
“The decision to utilize meeting rooms stemmed from our desire to communicate more intimately with specific suppliers and dealers,” WYNIT Chief Operating Officer Pete Richichi said as part of the announcement.
“WYNIT maintains a high level of visibility in the channel and opted to take advantage of this opportunity to interface with key partners and display a targeted selection of products, while showcasing WYNIT’s full involvement in the photo market through multiple vehicles.”
WYNIT also plans to distribute the Photo and Wide Format Speciality Magazine at the show, featuring a number of photo and wide format manufacturers, as well as the capabilities of their products, in a graphically vibrant and communicative piece.
The company also announced that it will host a Customer Appreciation Party at the Tangerine Grill and Patio, on the closing Sunday of the show. The event will feature live entertainment, an open bar and hors d’oeuvres.
PMA is scheduled to take place at the Anaheim Convention Center in Anaheim, Calif., Feb. 21-23.