Nikon 1 “Small Moments Are Huge” Joins Celebrities & Consumers in Online...

Nikon 1 “Small Moments Are Huge” Joins Celebrities & Consumers in Online Community


Melville, NY—Nikon launched the Small Moments Are Huge online community photo gallery to encourage camera users to celebrate everyday moments. The community, which is hosted on the Nikon USA page on Facebook, brings together a roster of celebrity guest stars and their fans to inspire and promote the sharing of their small but memorable moments.

The Small Moments Are Huge program kicked off with the help of some influential personalities in TV, film, music and technology. Giving fans an opportunity to get an inside look into the small moments that create joy and inspiration in their otherwise private lives, Nikon teamed up with actor, producer and social media influencer Ashton Kutcher, actress and recording artist Hilary Duff, Derek Hough from Dancing with the Stars; lifestyle expert and tech start-up CEO Brit Morin, and documentarians Dave Lingwood, Ben Nemtin, and Duncan and Jonnie Penn of The Buried Life.

Each guest star will have their own photo gallery with images captured exclusively by the Nikon 1 J1 camera, which offers a balance of high-speed performance, take-anywhere-portability and the versatility of a compact interchangeable-lens system.

“Nikon encourages people to capture and share memorable moments in their lives, big or small, and with the introduction of the Nikon 1 advanced camera with interchangeable lens system, we’re making it easier for consumers to capture these moments through high-quality images with confidence,” said Lisa Baxt, senior communications manager for Nikon Inc. “Through the Small Moments Are Huge program, people will get the chance to share the important moments in their lives in an online community where everyday inspiration and fun can be celebrated.”

Fans can join the guest stars and upload their own “small moments” to the community gallery on Nikon’s Facebook page at, which will be available for fans to share their images throughout 2012. Additionally, for every photo uploaded, Nikon will donate $1 to the Ronald McDonald House of Long Island, up to $50,000.

Categories have been set up to make it easy for fans to tag the images, including Exploration, Accomplishments & Challenges, Love, Humor, Peace & Comfort, Joy, Sweet & Savory, Luck, Mischief, and Strength & Power. There is no limit to the number of photos that can be shared in the community.

The Nikon USA page on Facebook has a current community of more than 1.4 million fans engaged in capturing and sharing their photography. Consumers are also encouraged to follow the program through Nikon’s Twitter handle, @NikonUSA, and the celebrity guest stars’ Twitter handles via the program tag #Nikon1Moment.