Samsung Integrates i-Function Lens Technology into Full NX Camera Line

Samsung Integrates i-Function Lens Technology into Full NX Camera Line


Ridgefield Park, NJ—Samsung Electronics announced a firmware upgrade for its NX10 mirrorless camera that will ensure compatibility with the company’s new i-Function lens technology, developed to enable photographers to easily control the camera through the lens. The new firmware for the NX10 is version 1.20.

Users of the NX10 will now be able to control the camera’s settings intuitively from the lens itself, something not possible on other camera lines. While conventional lenses are passive in controlling camera settings, the i-Function lens is a proactive lens that communicates with the camera body. 

“We want to ensure that all NX system range users can experience the same pioneering technology,” said SangJin Park, president, Samsung Digital Imaging Business, Samsung Electronics. “All NX system lenses launched from now on will feature the groundbreaking i-Function capability, so all our customers have the perfect picture at their fingertips. Our unique i-Function Lens technology is the first of its kind and is another example of our unparalleled innovation which will appeal to every photographer – whether they are a beginner or an enthusiast.”

To guarantee photographers engage with their shots, all NX system lenses launched in the future will feature the i-Function capability—a one-touch button that activates common shooting controls like aperture, shutter speed, ISO and white balance. When the button is pressed, the shooting parameter is shown on-screen with a graphical cue, and rotating the manual focus ring on the lens changes the value. The firmware upgrade is also said to provide faster autofocus speed on the camera.

The lens lineup available to NX10 users will include a compact zoom 20-50mm lens and a small, lightweight 20mm wide-angle pancake lens, with the updated graphic user interface (GUI) to support the i-Function lens technology. The enhanced lens capability will include lens distortion compensation (LDC) to aid in reduced image distortion across the NX range.

Additionally, a GPS tracker will enable photographers to capture their exact geographical location in real time. The models will provide camera users with the ability to geotag their photos when capturing images with the GPS tracker, specifically tagging the coordinates and city name. The city names can be displayed across 76 countries, directly on the screen, which means users can sort their images by location.