E-mailing photos is still the most popular way to share photos overall, according to The NPD Group’s 2012 Imaging Confluence Study, but both teens and moms are both naturals at social networking and phone messaging.
While the incidence of printing is much higher among moms and older consumers, one-in-four teens are still printing their photos. To increase the incidence of printing among this demographic, the imaging industry must encourage bringing simple, creative inspiration to mobile apps.—Liz Cutting, Executive Director and Senior Imaging Analyst, The NPD Group, Inc.
