Pentax’s WG-10 Point & Shoot for Outdoor Enthusiasts Ships Mid-April

Pentax’s WG-10 Point & Shoot for Outdoor Enthusiasts Ships Mid-April


Denver, CO—Pentax Ricoh Imaging Americas Corporation’s compact and portable WG-10 adventureproof point-and-shoot camera is targeted at the on-the-go shooter who requires a capable and sturdy image and video capture device.

Its durable assembly and feature set strike a balance between point and shoot functionality and Pentax’s adventure-ready features. Built to withstand the lifestyle of an active shooter, the WG-10’s airtight body is waterproof to a depth of 33 feet (equivalent to IPX8 or JIS Class 8 waterproof performance), shockproof from drops of 4.9 feet, dustproof, coldproof down to 14º Fahrenheit and crushproof enough to withstand up to 220 foot-pound force.

It bridges the gap between the common point and shoot and life’s more challenging photo opportunities that might require waterproofing or the ability to function in a very cold environment. The WG-10 employs a 14 megapixel image sensor that captures photos as well as HD movie clips (1,280×720 pixels, 16:9 proportions, 30 frames per second) of outdoor adventures. It also offers movie-editing functions, such as extracting a still image from movie data, and inserting titles at the beginning and end of a movie clip.

“The WG-10 is a compelling offering for the active family or dynamic shooter,” said John Carlson, senior marketing manager, Pentax. “With the WG-10 you no longer need to sit on the edge of the pool at the waterpark or flinch when your six year old grabs the camera to take a picture. It is durable enough to withstand the elements, yet still capture vibrant images worthy of framing or sharing.”

Within its compact body, the camera incorporates a 5x optical zoom lens with equivalent coverage from 28mm wide angle to 140mm medium telephoto, LED macro lights coupled with a digital microscope mode to enable focusing as close as one centimeter from the subject and produce shadow-free images, and a micro-HDMI terminal for simultaneous output of HD movie clips and sound to external devices for playback and sharing.

Also featured are: a pixel-track shake-reduction mechanism that compensates for camera shake during image capture; digital SR mode that automatically raises the sensitivity when the camera detects low-lighting conditions in still-image shooting; movie SR mode that compensates for the misalignment of images caused by camera shake while shooting video; a high-speed face detection with self-portrait assist mode; auto picture mode that automatically selects the most appropriate shooting mode from 16 different scene modes; 12 digital filters; digital wide mode to compose an extra-wide-angle picture from two separate images; and compatibility with Eye-Fi wireless and LAN SD memory cards. A floating strap to prevent the loss of the camera in the water is an optional accessory.

Pentax’s WG-10 will be available in mid-April in red for $179.95.