In the photo specialty channel, consumers under age 35, as a proportion of total photo print product revenue, are in line with total retail sales; 56% of photo print product spending at photo specialty retailers in the last 12 months was done by consumers more likely to be raising young families.
But in the camera segment, the photo specialty channel under indexes in younger consumers. Specialty dealers should adapt to the needs and wants as well as the buying habits of Millennials in order to shape a successful imaging ecosystem future.
