Polaroid Exhibited Fun and Creative Innovations to “Be Original. Be Polaroid.”

Polaroid Exhibited Fun and Creative Innovations to “Be Original. Be Polaroid.”


Ridgefield Park, NJ—Polaroid debuted several products at the 2015 International CES, from connected devices, mobile and active accessories for on-the-go consumers, to home theater and imaging.

“The Polaroid brand is one of the most recognized in the world,” said Scott W. Hardy, president and CEO, Polaroid. “As we expand our product offerings, we’re evolving into much more than just a camera company; we are a lifestyle brand, one with a wide range of solutions to meet the needs of today’s consumer. With each and every product that bears our name, the core Polaroid values of instant sharing, fun, ease-of-use and value are woven throughout.”

Polaroid Zip. Unveiled at the show, the Polaroid Zip mobile printer pairs wirelessly to any smartphone or tablet. Using a dedicated mobile app available for iOS or Android, it enables users to instantly print 2×3-inch color photos from any image on their iPhone or Android device. The portable Zip utilizes Zero Ink Printing technology by ZINK Imaging to create full-color, long-lasting and smudgeproof images without ink cartridges, ribbons or toner.

Sporting a high-gloss finish and the Polaroid color spectrum logo, the Zip portable printer is approximately the size of a smartphone, weighing .41 pound and measuring 2.91×4.72 inches. Its app permits users to enhance prints by applying creative filters, effects and controls. These include: adjustments to brightness, contrast, saturation and tint; 12 color filters, including HDR; a collage mode that composes nine images on a print; and the ability to draw in colors using the paint mode, as well as apply frames, stickers, stamps, emojis and animations.

The Polaroid Zip includes an internal, rechargeable lithium-ion battery that’s capable of printing 25 photos on a charge. It will be available this spring with an SRP of $129.99.

Polaroid iZone. This compact, optical zoom, Wi-Fi connected camera is designed to be a companion to an iOS or Android device to provide image quality and a built-in flash for anywhere instant photography. The camera has an 8x optical zoom lens, 18 megapixel resolution and NFC connectivity for pairing with mobile devices, all in a form factor measuring two inches square.

The new retro-inspired, Android-powered Polaroid Socialmatic and the Polaroid Cube HD lifestyle action camera were also featured in the booth, along with their full lines of accessories. The Cube offers a one-button design, a rubberized exterior and a built-in magnet that attaches to handlebars, helmets and household appliances. The videocam has a wide-angle lens with 124° of coverage that can capture Full HD 1080 video, 720p HD video and 6MP photos. It supports 32GB of storage using a microSD card and permits 90 minutes of video recording. Additionally, the Cube is weatherproof and has an integrated microphone and LED light for use in the dark.

Polaroid Fotobar. The Polaroid Fotobar mobile printing van was also on-site, giving visitors the opportunity to receive a free 3×4-inch Polaroid picture and experience the layout of Polaroid Fotobar’s latest micro-retail design. Seven of these locations are deployed throughout the state of California in high foot traffic areas of Westfield Malls.

Polaroid and Blipfoto.
Polaroid and the award-winning online photo journal and social network announced a partnership at CES, launching Polaroid Blipfoto. Its goal is to inspire people to save and share the little moments that make life special. The Polaroid Blipfoto online photo journal encourages everyone to document their lives with just one photo each day.

Polaroid Tablets.
Polaroid also showcased the newest addition to its tablet lineup, the Polaroid L series. The line is comprised of the L7 (7-inch) tablet and L10 (10.1-inch) tablet. Both are Wi-Fi enabled and employ fast quad-core processors and the new Android 5.0 Lollipop operating system.

Polaroid Dash Cameras. At the booth, visitors received demonstrations of Polaroid’s new automobile dash cameras that are designed to capture the unexpected, document road trips and help protect consumers while driving. Drivers can instantly share their driving moments with others through social channels in Full HD video. Added safety features and warning systems provide an extra level of security for drivers. A built-in G-sensor automatically saves a recording when a collision is detected, and a GPS tracker records the location and speed. Select models include a lane departure warning system, front collision warning system and speed limit indicator. The Polaroid automobile dash cameras range from $59.99–$149.99 and will be available in spring 2015.

Polaroid Home Theater Experience. Polaroid launched a 65-inch, 4K ultra high-definition LED TV, HD ultra-slim sound bars and TV wall mounts. Polaroid TVs offer entertainment lovers a cinema style experience. Available in full motion tilting, ultra-slim tilting and ultra-slim flat models, Polaroid mounts are available to secure TVs ranging from 13 to 90 inches. In addition, Polaroid showed sound bars that are available in 32-, 42- and 50-inch models. polaroid.com