Tag: Micro Four Thirds
The 2017 Fall Lens Scene
The Fall Lens Scene: lenses are big-ticket, high-margin accessories that help build customer relationships, enhance your customer’s shooting experience and encourage repeat sales.
DSLRs and...
Selling Drones & Accessories for Aerial Photography
It’s hard to get the kind of vantage point and footage drones can deliver any other way, and it seems more photographers and videographers...
10 Top Cameras for Shooting School Sports
With summer winding down and the back-to-school season upon us, many parents and students are thinking about school activities—sports in particular.
They will want to...
Lensbaby Velvet 85 Creative Effects Lens
Portland, OR—Building on the strengths of its bestselling Velvet 56 lens, Lensbaby debuted the Velvet 85. This new lens combines “lustrous skin tones with...
Awesome Imaging Gear for Grads & Dads
Expanding the opportunity to promote photography to your current customers, and even new ones, the spring and summer gift-giving season continues. High school and...
Seven Sensational, Mirrorless System Cameras
Mirrorless system cameras are today’s hot ticket for consumers and retailers alike. These interchangeable-lens cameras provide superior imaging performance in handy, compact packages. The...
TIPA 2017: Best Imaging Products
Havana, Cuba—The general assembly of the Technical Image Press Association (TIPA) gathered in Havana, Cuba, from March 30 to April 2, 2017. The assembly...
Perfect Mother’s Day Gifts to Preserve Life’s Memories
Take a quick glance at DIR’s editorial calendar and you’ll know exactly what time of year it is.
Articles on waterproof cameras, action cams, travel...
12 Top Interchangeable Lenses for Mirrorless Cameras
Initially, mirrorless, interchangeable-lens cameras were slow to take off in the U.S., largely because of the huge installed user base of DSLRs. However, the...
CES 2017 Exceeded Expectations for Imaging Innovation
Once called the Consumer Electronics Show, and then the International Consumer Electronic Show, the Consumer Technology Association (CTA) has rebranded its annual technology show...