Tag: Tamron
Tamron SP 150–600mm f/5–6.3 Di VC USD G2
Cologne, Germany—Tamron launched the SP 150–600mm f/5–6.3 Di VC USD G2 (model A022) ultra-telephoto zoom lens. This new generation G2 lens builds on the...
Digital Imaging Reporter’s State of the Industry 2016
Pockets of Growth and Dynamic Innovation Drive Industry Optimism
It’s safe to say the imaging industry is not what it used to be. We’ve had...
Tamron TAP-in Console Lens Accessory
Commack, NY—Along with the SP 85mm f/1.8 Di VC USD and SP 90mm f/2.8 Di VC USD 1:1 Macro lenses, Tamron announced the TAP-in...
DIR March 2016 Editor’s Note
To say it’s been a great month for new products is an understatement. In just the last five weeks or so, we’ve seen breakthrough...
Selective Focus: Legacy Lenses & Mirrorless Momentum
First, some stats. Interchangeable-lens sales did well in 2015, with the summer months showing a near 20% increase over previous year sales (month to...
The Spotlight Is on . . . Tamron
Tamron is on a roll. First they introduced two new SP lenses that are redefining the brand. Then they named Gregg Maniaci president of...
Holiday 2015: Tamron 16–300mm f/3.5–6.3 Di II VC PZD Macro Lens
An All-in-One Lens for the Ultimate Shooting Flexibility
As your budding David Beckham or Mia Hamm kicks the winning goal, Tamron’s 18.8x telephoto zoom lens...
The Fall Lens Scene
12 Terrific Lenses to Enhance Creativity and Profit Potential
The world’s major camera makers and optical specialty companies have unleashed an amazing array of lenses...
Selective Focus—Q: What Lens Should I Buy?
The lens market has been enlivened of late with a slew of camera-maker and “third party” lenses that have special appeal to photographers of...
Strategy Session: Brand Loyalty Goes So Many Ways
How many times have you heard that it’s so much less expensive to sell to an existing customer than it is to find a...
