New Web Platform for Photo Retailers

New Web Platform for Photo Retailers


Tripod Ventures, a provider of unique technology solutions for the retail sector, recently announced that it has engaged Future Image Inc. to consult on the development of its next generation web platform, currently code-named “Fusion.” While details on Fusion are still unfolding, Tripod tells us this new Web platform is, “primed to become the new standard for photo retailers. Based on third-generation technology, “Fusion” is an integrated Web platform that delivers a unified user interface for both photo processing and photo merchandising orders. The platform leverages the latest web technology to streamline the ordering process, and creates a stellar user experience that is intuitive for consumers.”

Future Image will help to define the competitive landscape, market requirements and unique positioning of “Fusion,” and will share its expertise in the area of technology innovation for the digital photo industry. Tripod Ventures was formed in 2007 to, as they explain, “meet an emerging need in the retail sector for Web 2.0 technology solutions that combine stellar user experiences with operational excellence.” The company adds that “Fusion” will aim to build on previous successes they have had in this area.

“Developing a strong product that retailers will embrace means staying connected to their needs and addressing their challenges,” said Shant Balayan, chief executive officer for Tripod Ventures. “By working with Future Image, we will have this expertise infused throughout the development process.”

Tripod Ventures will be working primarily with Paul Worthington, Future Image’s lead analyst for consumer digital photography. For the past 10 years, Worthington has produced The Future Imaging Report, a monthly newsletter read by business leaders in more than fifty countries worldwide. He is a noted author, with published research studies in the fields of “Location Aware” images, User-Generated visual content, digital cameras, web photo services and consumer imaging. Prior to joining Future Imaging, Worthington was a technology correspondent and magazine editor. He is the former Editor in Chief of MacHome and has worked at InfoWorld, Publish, and Multimedia World magazines.