Based on the results from a recent report conducted by Nielsen Online (Internet Retailer), online photo products and services retail website Snapfish (owned by HP) came in as the number one large e-retailer in conversion rates.
The report claims that Snapfish led all high-traffic e-retailers for the month of February with a visitor-to-sales conversion rate of 17.4 percent, followed by Vistaprint, at 16.8 percent. ProFlowers and Lands’ End tied for third at 15.2 percent. The Nielsen Online report, titled MegaView Online Retail, covers online retailers with a minimum of 500,000 unique visitors in February. (Unique visitors count only once each shopper who came to a site, no matter how many times the shopper visited.)
Other online retailers among the top 10 in February conversion rates: L.L. Bean, 14.7 percent, Lane Bryant, 14.7 percent, HSN.com, 14.6 percent, 1-800Flowers.com, 14.2 percent, eBay.com, 14 percent and Blair.com, 13.8 percent.
