With Sony’s entry into the digital camera market some years ago, and with their more recent entry into the DSLR category, the company essentially waded into some uncharted waters.
With the DSLR category in general now catering to Gen X Moms along with the more “photo-challenged” masses, many consumers are entering those same waters. Those two facts helped lead Sony to develop an Alpha Test Drive campaign for their Alpha-system digicams. The company recently organized and sponsored a 15-week tour aimed at arming parents of young athletes with a camera that, as the Sony explains, “can capture pictures at lightning speed.”
Between now and November 2007, Sony teams are setting up an interactive, educational kiosk explaining the benefits of the Sony Alpha system. The kiosk has been placed on-site at soccer and indoor field hockey tournaments throughout the Midwest and Southeast. Parents have been encouraged to “test drive” a DSRL-A100 camera during the game by leaving a driver’s license at the Sony kiosk. A roving team of Sony photographers has been capturing winning moments throughout the games, and parents have been able to take home their favorite game photos by visiting the Sony kiosk to burn pictures onto a CD. Parents who have signed out a camera have also received a discount offer for the Sony Alpha DSLR-A100 system
The company has been offering this unique experience at youth sports games in Ohio, Wisconsin, Missouri, Indiana, Pennsylvania, Virginia, Georgia and North Carolina.
Check out www.Sony.com for the remaining event schedule.
