The 2010 photokina is continually adding new and unique exhibits and services for exhibitors and attendees and the latest addition to the show simply continues this trend. Image Engineering, a company that has developed a new processes for measuring the quality of digital images, will introduce what they are calling a living test chart for digital cameras at eth show.
Visitors to the leading global trade fair for imaging, which will be held from September 21 to 26 in Cologne, Germany, can bring along their cameras or camera-equipped cell phones to the Boulevard in the trade fair halls and have them tested free of charge. This attention-getting activity is supported by Koelnmesse as the organizer of photokina and by other sponsors including CHIP Foto Video, Foto Gregor, and the image services provider Viabild.
The process works thusly: the photokina visitors use their cameras/camera-equipped cell phones to take a picture of the test chart, which measures 2.2 x 3.3 meters. The special feature of the test chart is that it incorporates a live model painted only with test patterns.
After that, the data of the images is analyzed on the spot by experienced engineers using the leading software IE-Analyzer from Image Engineering. Thanks to the photokina test chart with a skyline of Cologne, which was specially designed by Image Engineering for this activity, the experts can analyze the resolution, color characteristics, picture quality, and image noise. Every interested photokina visitor can receive a test certificate concerning the current performance of his or her camera after the evaluation has been carried out.
“With this activity we want to not only offer a special highlight to the photokina visitors, but also show photographers the technical capabilities inside their cameras,” said Dietmar Wüller, CEO of Image Engineering, to explain the company's intention. Markus Oster, Vice President Communication & Media of Koelnmesse GmbH, commented, “We are happy about our partnership with Image Engineering, and we’re sure that this free testing service will be a special highlight for many visitors at photokina.”
You can find further information about the individual topic areas in the press section of the photokina website.
