Fujifilm to Increase Photographic Product and Film Prices

Fujifilm to Increase Photographic Product and Film Prices


Valhalla, NY—Fujifilm North America Corp. will implement price increases for film and other photographic products in the U.S., effective September 2011, “due to dramatic increases in costs of raw materials, including silver and petro-chemicals.” 

Prices for professional film, including black-and-white, color negative and color reversal film, will increase by approximately 15%. Prices for consumer film, one-time-use cameras (OTUC) and the Instax 210 instant camera and Instax wide film will increase by approximately 10%. 

To sustain its photographic imaging business, Fujifilm reports it has completed “intensive structural reforms to reduce fixed costs and improve productivity, and has been absorbing increasing costs of raw materials used to manufacture photographic products. However the continued increase in raw material costs means that Fujifilm can no longer offset cost increases through productivity and must implement a price increase at this time.” fujifilmusa.com