Snapfish Marks 10th Anniversary with Life Licensed Images

Snapfish Marks 10th Anniversary with Life Licensed Images


Palo Alto, CA—In celebration of its 10th anniversary, Snapfish by HP is opening its application-programming interface (API) to allow creative individuals and businesses to be part of the evolution of its online personal publishing service. The company also announced a portfolio of licensed content that includes legendary images from Life magazine.

Snapfish Publisher will permit designers, developers and printing partners to reach more than 85 million registered users in Snapfish’s network, and consumers will have a broader portfolio of customizable options.

When Snapfish Publisher launches this summer, it will serve as a platform for individuals and companies to market and sell their creative designs, merchandise and services. This will help enable content contributors and Snapfish to capture a share of the $1 billion online photo-ordering market projected for 2010, according to InfoTrends, with nearly 60 percent consisting of photo merchandise. The open platform will roll out in phases, evolving into three “storefronts” to meet the unique needs of designers, developers and printing partners.

This summer, select designers will launch templates for cards, followed by photo books. Later this year, an invitation will be extended for everyone to submit designs for an expanding range of products. And this fall, developers can monetize their creativity by merchandising applications for personal publishing products that encourage customization and imagination.

Snapfish also announced its first licensed content relationship with the iconic media brand Life, enabling consumers to order printable merchandise featuring images from the legendary Life magazine archives. Snapfish offers greeting cards, note cards and notebooks using more than 100 renowned images from Life’s archives and plans to introduce more offerings that combine history’s greatest memories with users’. Prices start at $1.99.

Snapfish has helped power the transition from film to digital photo printing, driving a shift from home delivery to retail pickup, and enabling memory sharing across a growing number of mobile and social networking platforms.