Tokyo, Japan—On January 1, 2021, OM Digital Solutions Corporation commenced operations. OM Digital Solutions Corporation will continue to provide consumer products that were previously manufactured and sold by Olympus.
Moreover, Shigemi Sugimoto, the former head for Imaging for Olympus, was appointed representative director and president of the new company. Under a new organizational structure, with management, research and development, manufacturing and sales departments operating as one, the new company will endeavor to further improve services and enhance the product lineup for all those who love the Olympus brands, including OM-D and Pen cameras as well as Zuiko lenses.
OM Digital Solutions Corporation
Coinciding with the launch, Shigemi Sugimoto issued the following message.
“As of January 1, 2021, we advanced as OM Digital Solutions Corporation. In recent years, digitalization has accelerated in response to changes in the marketplace and technological advancements, revolutionizing the industry. A sense of value is critical to the consumer; we believe that which is ultimately being sought right now is a more satisfying, fulfilling life.
“During our business as the Imaging Division of Olympus, we contributed to society by developing and marketing products such as cameras, audio recorders and binoculars. With the camera business, we applied innovative philosophies when developing our products. In the film era, we succeeded with the development of the unprecedented compact, lightweight design of the OM series of 35mm SLR cameras.
“We have inherited this passion and development philosophy in the digital age; leading to the Micro Four Thirds standard and the progression to the mirrorless OM-D series. In addition, we developed precision optics and superior camera equipment utilizing groundbreaking technologies, including lens groups with high optical performance; world-class image stabilization; and the High-Res Shot function, delivering high–resolution imaging to photographers everywhere.
“It is our manufacturing capabilities that have supported this business. This was accomplished through forward-looking insight, a challenging spirit and close relationships with our manufacturing operations. As OM Digital Solutions Corporation, we will continue to launch innovative products in existing business areas such as cameras, audio recorders and binoculars, while combining our inherited manufacturing capabilities with state-of-the-art digital technologies, to provide new solutions that stretch beyond the boundaries of existing products on the market.
“The launch of this company brings together a more focused and flexible organizational structure. Moving forward, this will allow the freedom to explore new business opportunities, enabling us to contribute to society with more passion than ever.”
About the Company Name
There are two key values behind the company name, OM Digital Solutions. “‘OM’ is legendary, a piece of history that articulates our identity,” explained Sugimoto. In the 1970s, Olympus created the OM system to overcome three obstacles that had faced SLR cameras at the time. Those obstacles were their large size; their heavy weight; and the loud sound as well as shock caused by the shutter operation.
Olympus reduced the shutter shock and also made the cameras more compact and lightweight, all while maintaining the highest level of performance. In addition, Olympus pursued drastic size and weight reductions to allow the camera to fit comfortably in one’s hand. It was able to accomplish this thanks “to the uncompromising attitude towards design and manufacturing.”
In addition, the letters “OM” in the company name embody the position of always challenging difficult situations, and also developing new products and technologies. Further, in the digital era, “OM” was reborn as “OM-D.”
The added “Digital Solutions” incorporates the new corporate direction and determination toward the future of challenging the digital domain. This includes both the carefully cultivated imaging-related business and expanding boundaries. “We take pride in manufacturing products that meet and exceed market demands,” concluded Sugimoto.
The global headquarters of OM Digital Solutions Corporation is located at 49-3 Takakura-machi, Hachioji-shi, in Tokyo, Japan. In addition, it has offices in both Sasazuke and Osaka, Japan. The company’s website is: om-digitalsolutions.com.